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WHAT WE DO & WHO WE ARE 
We are a cosmetics and personal product care business, which focuses on providing our customers with a wholesome and convenient selfcare experience
We do this through providing curated products to hair care needs, and added value through educational guides, a community solely to help them enhance their experience with our products. 

OUR MISSION 
As a company of African descent, haircare and selfcare is embedded in our culture. Taking care of yourself is an identity and can be a source of confidence. We exist to make people enjoy self care and also feel confident and better about themselves through taking care of their hair and being part of a community that supports them in that journey.