About

CABELLO SUMMARY 

WHAT WE DO & WHO WE ARE 

We are a cosmetics and personal product care business, which focuses on providing our customers with a wholesome and convenient selfcare experience. We do this through providing curated products to hair care needs, and added value through educational guides, a community solely to help them enhance their experience with our products. 

OUR MISSION 

As a company of African descent, haircare and selfcare is embedded in our culture. Taking care of yourself is an identity and can be a source of confidence. We exist to make people enjoy self care and also feel confident and better about themselves through taking care of their hair and being part of a community that supports them in that journey. 

OUR VISION 

We want to have our own ecosystem for haircare – we want to exist beyond products. This is why we are for community. We want to be one of the main brands when it comes to “haircare”. Whether its looking for a Cabello partner salon or barbershop, the right set of products to use for your hair, or simply a community of haircare enthusiasts who want to be a part of building something great. We envision ourselves producing products in packages, accessories, having our own partner salons and barbershops where our products are used and a community of customers and followers who gain educational value and can have a say in our brand direction. 

This is an ecosystem of producers, service providers and customers. This is something we envision for ourselves happening on a global scale.  

OUR OFFER & WHAT MAKES US DIFFERENT

We currently sell haircare packages made up of products which are tailored to common haircare needs and challenges. These products are made to the highest standard, and the purpose of our packages is to remove the guesswork from finding the right products for our customer’s hair. We offer convenience. In addition to these packages are guides to help the customer implement their hair care routine and use the products more efficiently for the best results. 

We also have a private community on Instagram and WhatsApp, where we provide our audience with exclusive drops, discounts, events and benefits. We want them to feel a part of our brand, so we love to gather feedback on our product development, so that they have a say.